04 / My approach
I2I. From insight
to impact.
I look beyond individual products, technologies, and markets to understand how they connect, influence one another, and create opportunities others may overlook.
I explore how these connections could evolve across different plausible futures, helping you challenge assumptions and decide what to build next.
I developed I2I to connect exploration with execution: understand what is changing, identify where your business can create value, and test what deserves investment.
We start with your question and work alongside your team. I2I provides structure; the scope adapts to your decision and existing process.
Explore the I2I framework PDF ↗